Moot Point rebuilt the Brighton Guitars website with full ecommerce functionality and a custom-built theme using OpenCart 1.5 in 2011. The store point of sale system was integrated with the online database, allowing centralised management and reporting of all orders and stock.
Much technical SEO was employed in the build to improve the site’s search indexing, including:
- Customised category handling to reduce duplicate content
- Hand optimised page titles and meta descriptions throughout the site
- Sitemap XML feeds
- Optimised blog content targeting specific subject areas
- Local search campaign
In 2016 the site was upgraded to OpenCart version 2.0, with a new custom-built responsive theme.