A responsive theme design displays your website elegantly on different screen sizes. A responsive or mobile-friendly theme “responds” to the browser’s display size to lay out the content legibly for that size. For example, a responsive site may display the content in 4 columns on a desktop, 2 columns on a tablet and a single column on smart phones. Font sizes are often increased for smaller displays to increase legibility. On mobile screens, the navigation menu is often folded into a single drop-down menu to save screen real estate.
With so many people now browsing the web on mobile devices, a responsive theme design is essential to cater for this growing proportion of your customers. In addition, Google now gives a boost to mobile-friendly sites in their search rankings.
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